Infini is this wonderful french phrase that means different things at different times- how French is that?!

 Sometimes you will hear it as “Infini … that is “just beyond the imaginable”.

Or,  “Infini ...it’s out there….somewhere”

But also, “Infini … it’s heavenly”.

You can see why the French love this.


Like all good origin stories, this has a few facts mixed in for structure, but not so many as to ruin it. An American couple (nameless) found themselves enjoying rosé year-round and above all other wines- so much so that they decided to have a small party to blindly choose the best available rosé for the summer. One thing led to another, as often does with these two, and the wine tasting turned enthusiastic. Soon enough, their guests, friends, and family implored the couple to go directly to the source of the wine and secure a truckload. This was done, straightaway. But when the couple returned from France, and the friends realized they had to wait until the following year for this un-imaginable, heavenly rosé there was only one explanation offered: Infini.

It seemed natural that the rosé should be so named, because, well, Infini. Choosing the glasses as the mark was as natural as the name… just have the wine, you’ll see. With our debut shipment due shortly, you can join the party by adding your name to the waitlist for arrival dates, locations, and all the rest. Infini is incredibly excited and delighted to share some rosé with you soon.

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